Prefer a walkthrough? This video shows how to access the SEO & GEO section, and covers all the features available:
A beautiful website is only the beginning of getting found online. Your website gives you a place to send customers, but it does not guarantee that people will discover you on their own. Real visibility comes from being found in search and in the real world. This is where the SEO & GEO tool helps you grow.
SEO helps people find your website through search engines. GEO helps people find your business through maps, directories, reviews, and other real world signals. Today, AI tools mix both types of information when answering questions like "best bakery near me" or "who offers landscaping services in my area." Because of this shift, your business needs a strong presence everywhere people search, not only on Google.
Use it to grow your Visibility Score so your business can be found by as many people as possible across search engines and AI platforms. The higher your score, the stronger your footprint and the more likely you are to be recommended when someone is looking for a business like yours.
On the main SEO & GEO page, your Visibility Score is at the top. Cards below it open Business listings, Reviews, and AI rankings. The same sections are in the left-hand navigation. Use them to connect directory listings, request reviews, and see how AI platforms understand your business.
Manage your Business listings
Click the card on the main page, or select it from the left-hand navigation. Directories help confirm that your business is real, active, and trustworthy. These listings help improve how search engines and AI tools understand and recommend your business.
Durable also researches new high impact directories for you and emails recommendations over time, so you always know where listing your business will have the most impact.
View and refresh AI rankings
Click the AI rankings card on the main SEO & GEO page, or select it from the left-hand navigation. Rankings show how often your business appears in AI tools like ChatGPT when people search for services you offer. These rankings update automatically, but you can also refresh them manually to see the latest results.
How often you can refresh depends on your plan:
Launch plans can refresh AI rankings once per week
Grow plans can refresh AI rankings once per day
Rankings and your Visibility Score are influenced by directory presence, Google reviews, and how consistent your business information is online.
This guide is broken into focused articles. Each one explains a different part of the SEO & GEO tool and how it supports your visibility.
Here is what the rest of the series will cover:
Understanding Your Visibility Score
What your score means, how it is calculated, and how to make it grow.Business Listings and Your GEO Presence
How to connect your listings, fix mismatched information, understand issues, and mark irrelevant directories so your footprint stays clean and accurate.AI Rankings
How AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Grok interpret your business and how your visibility changes based on the signals you build.Competitor Analysis
How to benchmark yourself against other businesses in your area. Open this from Reviews.Reviews
Why reviews matter for GEO, SEO, and AI discovery, how to track your review health, and how to request new reviews directly from Durable.Generate SEO-Optimized Content with Keyword Opportunities
Discover high-ranking topics and create new pages or blog posts from the Keywords section.
Once you complete these steps, your business will have a strong and consistent presence across directories, search engines, and AI systems, helping more customers discover you every day.