Keyword Opportunities helps you discover high-ranking topics for your business and turn them into new pages or blog posts.
Prefer a walkthrough? This video shows how to access and use the Keyword opportunities feature:
Accessing Keyword Opportunities
From your Durable dashboard, click SEO & GEO in the left-hand navigation menu.
Click the Keyword opportunities card, or select Keywords from the left-hand navigation under SEO & GEO.
Understanding Recommended Topics
You'll see recommended topics tailored to your business, grouped to help you spot content gaps.
The To-do list shows up to 5 new keyword topics that the AI recommends for content creation.
The Done toggle allows you to view topics for which you have already created content.
Each recommended topic will have either a Create page or Create blog button next to it, indicating the AI's suggested content type for that keyword.
A High label (strong signal icon) marks topics that are more likely to help people find your business.
Creating a New Page from a Keyword Opportunity
Generate a new, SEO-optimized page based on a recommended keyword topic.
Next to a desired keyword topic, click Create page.
The AI Assistant will begin analyzing your existing website pages, page sections, business brand, and business memory to create relevant content.
The AI then generates a recommended page angle and structure, outlining potential sections for your new page (for example, a hero banner, problem and solution, features, pricing, FAQs, and a call to action).
Once the page draft is created, you will be directed to your website editor.
Review the newly generated page content and make any desired edits.
To make the page live on your website, click the Publish button in the top right corner, then click Publish changes.
Creating a New Blog Post from a Keyword Opportunity
Generate a new, SEO-optimized blog post based on a recommended keyword topic.
Next to a desired keyword topic, click Create blog.
The AI Assistant will begin reviewing content context and conducting research, such as searching for relevant articles, analyzing competitors, and identifying common questions related to the topic.
The AI will then write the blog post content.
Once the blog post draft is created, you can preview it to ensure it meets your expectations.
Click the Publish button in the top right corner.
A modal titled "Add a blog link" will appear. Choose whether to add the blog link to your Main navigation (at the top of your website) or Footer (at the bottom). If you do not yet have a blog page on your site, the system will offer to create one for you automatically.
Click Add blog link.
A "One more step" modal will confirm that your post is published. Click Go to website to view your live blog post.
Tip: Always review AI-generated content for accuracy, tone, and brand consistency before publishing. You can edit any part of the content in the website editor so it matches your business.
What's next
By leveraging Keyword Opportunities, you can continuously add fresh, relevant content to your website, improving your search engine ranking and attracting more visitors. To further boost your online presence, explore other features within the SEO & GEO section, such as managing your Reviews and optimizing your Business Listings and Your GEO Presence.