A beautiful website is only the beginning of getting found online. Your website gives you a place to send customers, but it does not guarantee that people will discover you on their own. Real visibility comes from a combination of SEO and GEO signals working together. This is where the Discoverability tool helps you grow.
SEO helps people find your website through search engines. GEO helps people find your business through maps, directories, reviews, and other real world signals. Today, AI tools mix both types of information when answering questions like “best bakery near me” or “who offers landscaping services in my area.” Because of this shift, your business needs a strong presence everywhere people search, not only on Google.
The purpose of the Discoverability tool is simple. It helps you grow your Visibility Score so your business can be found by as many people as possible across search engines and AI platforms. The higher your score, the stronger your footprint and the more likely you are to be recommended when someone is looking for a business like yours.
At the top of the Discoverability page you will see your Visibility Score. Below that are the tools that help you improve it. You can connect your directory listings, fix inconsistencies, request reviews, understand how AI platforms see your business, compare yourself to competitors, and follow guided suggestions that increase your presence over time.
Two of the most important tools you’ll use are adding directories and refreshing your AI visibility rankings.
Add directories
Directories help confirm that your business is real, active, and trustworthy. From the Discoverability section, you can add your business to a curated list of high impact directories. These listings help improve how search engines and AI tools understand and recommend your business.
Durable also researches new high impact directories for you and emails recommendations over time, so you always know where listing your business will have the most impact.
Refresh AI visibility rankings
Your AI visibility rankings show how often your business appears in AI tools like ChatGPT when people search for services you offer. These rankings update automatically, but you can also refresh them manually to see the latest results.
How often you can refresh depends on your plan:
Starter plans can refresh AI rankings once per week
Business plans can refresh AI rankings once per day
Your AI rankings and Visibility Score are influenced by factors like your directory presence, Google reviews, and the consistency of your business information online.
This guide is broken into focused articles. Each one explains a different part of the tool and how it supports your visibility.
Here is what the rest of the series will cover:
Understanding your Visibility Score
What your score means, how it is calculated, and how to make it grow.Top Directories and your GEO presence
How to connect your listings, fix mismatched information, understand issues, and mark irrelevant directories so your footprint stays clean and accurate.AI Visibility Rankings
How AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Grok interpret your business and how your visibility changes based on the signals you build.Competitor Analysis
How to benchmark yourself against other businesses in your area, understand what they are doing well, and learn how to close the gap.Reviews
Why reviews matter for GEO, SEO, and AI discovery, how to track your review health, and how to request new reviews directly from Durable.Improve your visibility
How Durable guides you through simple steps that strengthen your online presence so your score can increase consistently.Your weekly visibility routine
A short weekly habit for checking your progress and keeping your visibility growing over time.
Once you complete these steps, your business will have a strong and consistent presence across directories, search engines, and AI systems, helping more customers discover you every day.