A blog is a powerful tool for connecting with your audience, sharing your expertise, and driving traffic to your business. With Durable's Blog Content Assistant, you can automatically generate professional blog content that reflects your brand and helps customers find you online.
Access Your Blog Agent
From your Durable dashboard, locate the left-hand navigation menu.
Click on Agents, then select Blog to open your Blog Content Assistant.
Getting Started with the Blog Content Assistant
The Blog Content Assistant helps you get found by more customers by writing posts that help bring people searching in your target area to your website.
On the Blog landing page, click the Start Agent button to initiate the Blog Content Assistant.
The agent will introduce itself and outline your current blog coverage, suggesting blog post ideas relevant to your business.
The Blog Content Assistant can perform several key tasks automatically:
Research topics your customers search for
Draft blog posts in your business's voice and tone
Optimize posts to rank on Google and AI tools (like ChatGPT and Claude)
Run your blog on Autopilot, generating content without manual intervention
Create a New Blog Post
You can create blog posts either with AI assistance or manually using our rich editor.
From the Blog dashboard, you can either Start a post with chat (allowing the agent to guide you) or Start a post from scratch for manual creation.
Enter a descriptive Post title for your article, such as "5 Tips for Growing Your Small Business."
Click Add cover image. You can either upload an image from your device or use the AI image generator by providing a prompt (e.g., 'a vibrant cityscape at dawn'). Select an image and add an optional caption.
Begin writing your post content. To add different types of content blocks, type
/(forward slash) into the editor. A menu will appear with the following options:Text: For standard paragraphs of content.
Heading 2, Heading 3: For structuring your post with section titles and subheadings.
Bullet List, Numbered List: For organizing information in lists.
Quote: To highlight important statements or testimonials.
Divider: To visually separate sections of your content.
Image: To insert additional images within your post (upload or generate with AI).
YouTube: To embed videos by pasting a YouTube URL.
Table: To insert tabular data for organized information.
Use the inline text formatting toolbar that appears when you select text to apply styles like bold, italic, underline, strikethrough, add links, or insert code blocks.
Publish and Unpublish Posts
Control the visibility of your blog posts on your website.
In the post editor, once your post is ready, click Publish in the top right corner to make your post live on your website.
To unpublish a live post, open the post editor, click View (located next to the Publish button), and then select Unpublish from the dropdown menu.
Tip: By leveraging the Blog Content Assistant, you can maintain a fresh and engaging blog with minimal effort, driving discoverability and customer engagement. The agent automatically optimizes content for search engines to help more customers find your business.
What's next
You've learned how to set up your blog, create compelling posts, and customize its appearance. To further enhance your content strategy, explore how to leverage AI to generate blog content and plans. Read our article Generate Blog Content and Plans with AI Partner for more details, or learn about The Power of Blogging: Grow Your Business with Engaging Content.